A Communication Specialst and Humanitarian Digital Media Producer
I'm a Humanitarian Communication Specialist and Senior Graphic Designer with experiences in the management of the complete design process, from conceptualization to delivery.
E-mail: thierry@uwamungu.com | Phone +250 788 882 871
Learnt how to address the main challenges of communication in emergency settings and how to implement a communication plan in the midst of humanitarian action.
In this hands-on specialization, I explored graphic design elements, color theory, images, publication design and techniques for creating effective layouts. I also learnt about typography, the creative process, the importance of brainstorming, and how to discuss and critique design in a professional setting. Page layout software and online sites were used to incorporate and manipulate text, color, photographs and images.
Here, I acquired excellent interdisciplinary opportunities and the flexibility to shape my university career to best suit the Multimedia Producer I've become.
While I was still studying at University of Rwanda in the school of Journalism and communication i was heading the graphic design team for the institution’s newspaper.
I’m the man behind the beauty of too many album covers, logos, billboards promotional materials and the school graphic style of the era.
In a world where everything is the same, iBABA cs has to stand out and make a difference. I created this multimedia company to climb the ladder of new ideas and open doors for growth because creativity has no limits nor does it freeze; iBABA cs team has its own core of Artistry acquired from years of experience and learning which when blended together results to an Artwork masterpiece.
Developed Communication materials for development and crisis communications during Ebola Preparedness campaigns and COVID-19 Risk communications, Coordinated Community Engagement and Accountability initiatives, Tracked and addressed rumours around the vaccination, Trained personnel on digital media literacy. .
Designed a large number of books later successfully approved by Rwanda Education Board. (Now being used in Rwandan schools)
So here are 8 things you can do if you find out (or decide) you’re not going to be studying design at college or university, to make sure your dream still happens.
1~ Take time to specialise. Logo design skill are always in demand. …
2~ Master the software. Photoshop skills are pretty much essential for graphic designers. …
3~ Invest in the tools. Invest in a good laptop. …
4~ Learn how to write. …
5~ Develop your style. …
6~ Build an online portfolio. …
7~ Get to grips with user experience. …
8~ Learn the business of design.
Color theory will help you build your brand. And that will help you get more sales.
The following are the baseline of this theory:
1~ RGB: the additive color mixing model
2~ CMYK: the subtractive color mixing model
3~ Color wheel basics
4~ Hue, shade, tint, tone
5~ Complementary colors
6~ Triadic colors
7~ Analogous colors
Color is perception. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). Objects reflect light in different combinations of wavelengths. Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color.
When you’re strolling down the soft drink aisle scanning the shelves filled with 82 million cans and bottles and trying to find your six-pack of Coke, what do you look for? The scripted logo or that familiar red can?
People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color. So, a very important part of your branding must focus on color.
But did you know color also plays a major factor on your customer's first impressions of your brand? People generally make up their minds on how they feel about a product within the first 90 seconds -- and about 62-90 percent of their assessment is based on colors alone. The right colors can engage your audience and showcase your brand's individuality in a way words cannot. To stand out against your competitors, and to ensure consistency across all your marketing materials, it's critical you put time and effort into creating an impressive color palette.
A color palette can help you ensure uniformity across your website, promotional materials, social media content, and more. This consistency is key to attracting and retaining a loyal audience across all your platforms and channels.
Now, you might be thinking -- great, I'm convinced. But how do I get started? To make it easy for you, we've compiled useful color palettes to help you make great designs on your own
To gain further inspiration or create unique color palettes for yourself, you might consider using an online color palette generator. Color palette generators are extraordinarily helpful -- they suggest colors that look good together, and even provide the hex color numbers, so you can plug the colors directly into a program like Photoshop. Before you begin your next design project, you might want to try generating different palettes of your own using one of these free online tools:
1~ Coolors
2~ Canva
3~ Colormind
4~ ColorSpace
Thank you for visiting my blog
UWAMUNGU Thierry
Kigali-Rwanda
+250 788 882 871
thierry@uwamungu.com